"Our mission is to be a network of professional support and education for members who promote understanding of women religious, enhance their image and advance their mission."
Social Media for a Big Impact
Father Larry Rice, CSP
Social media can seem like a vast, untamed and fast-moving wilderness. But it is also evolving into a forest that shapes our culture, our perceptions, and even our politics. This session will introduce important principles and best practices to help religious communicators focus their social media efforts and leverage their online presence to promote and advance their mission.
Father Larry is the director of the University Catholic Center in Austin, Texas. Before returning to campus ministry in 2016, he served as the Paulist Fathers’ director of vocations, and as the community’s first consultor. He has presented on social media for the National Religious Vocations Conference’s Vocation Ambassadors program for two years, and was a member of that program’s design team. He has also spoken to many national church conferences, focusing on social media and branding for parishes, dioceses, and religious communities.
Compelling Video on a Shoestring Budget (Panel)
Allan H. Johnson, April Gibson, Spalding Hurst
Whether it’s your cell phone, tablet or a digital video camera, you have the tools to tell sister stories—stories that touch the heart, inspire others and that fortify your mission. Allan H. Johnson, April Gibson, and Spalding Hurst will share their shoestring budget videos and the lessons learned along the way.
Allan H. Johnson is a freelance graphic designer and branding consultant from Minneapolis, Minnesota. He works with many Catholic sister congregations and organizations across the country. In his spare time, Allan enjoys enjoys many creative hobbies including painting and making films.
April Gibson is the director of video and multimedia production for the Sisters of St. Joseph of Orange. Her professional career began as a television news reporter and producer for several news organizations across the country. Most recently, she was the director of video production for the University of California Santa Barbara Intercollegiate Athletics Department where she developed a video department specializing in documentary-style storytelling and live events.
Spalding Hurst is communications specialist for the Sisters of Charity of Nazareth. He has a background in film production and television. He began working with the sisters in 2008 and enjoys inspiring the involvement in furthering their mission. Spalding is a CWR board member and chair of the CWR Marketing Committee.
Wisconsin Religious Collaborative: Working Together to Meet the Emerging Needs of Religious Communities
Sister Theresa Sandok, OSM
It is never too early to start to plan for the future. This is especially true for many congregations of women religious that are aging and no longer pursuing new vocations. As congregations look to completion or to sustaining the mission with fewer and older members, who will oversee the
functions needed to run the congregation? How will the role of communicators change? In Wisconsin, nine communities of women religious have created the Wisconsin Religious Collaborative (WRC) to plan together.
Sister Theresa is president of the Servants of Mary (Servite Sisters), a diocesan institute based in Ladysmith, Wisconsin. She holds a Ph.D. in philosophy from the University of Notre Dame and has taught philosophy at St. Catherine University, Saint Paul, Minnesota, and Bellarmine University, Louisville, Kentucky, where she also served as dean of the College of Arts & Sciences and director of Bellarmine’s Thomas Merton Center. She serves on the board of the International Thomas Merton Society and was recently appointed secretary of the Leadership Conference of Women Religious.
Communicating Catholic Social Teaching
Sister Mary Rowell, CSJ
Catholic Social Teaching (CST) has often been called the “Church’s best kept secret,” yet it is at the heart of Church identity and its values and practices have sometimes been honored in the secular press. CST is critical to the work of Catholic sisters and can have an impact on the work we do as communicators. Sister Mary will provide a general overview of CST and its seven themes along with some practical strategies we can implement in our daily ministry of communication.
Sister Mary is a Canadian Sister of St. Joseph. She teaches moral theology, Catholic social teaching, and eco-theology at the University of Toronto. Sister Mary is also vocation and first formation director for her congregation, and serves as president of the National Association of Vocation and Formation Directors (Canada). She is also engaged in ecological and retreat ministry at her congregation’s Ecology and Spirituality center in Cobourg, Ontario. Before entering the community, she was a nurse and nurse educator in the U.K. Sister Mary has a bachelor’s degree in philosophy and a master’s in medical law and ethics from the University of London and a doctorate in theology from the University of Durham.
Mission, Ministry and Online Philanthropy: Nurturing Online Likes to Online Gifts
Social media is a transformative way for congregations to engage with new and existing audiences. But there is no straight path to helping online followers become real-world friends and supporters. This session will explore practical ways to nurture online likes into the relationships that inspire volunteers, vocations and philanthropic support.
Jeff Stanger, also known as The Cause Geek, is an author, speaker, and fundraising consultant. He has been a faculty member of The Fund Raising School at the Lilly Family School of Philanthropy at Indiana University since 2009. Jeff also serves as education resources manager for CFRE International. A veteran fundraiser of more than 18 years, Jeff has spoken to thousands of nonprofit professionals throughout the United States and is a contributing author to “Achieving Excellence in Fundraising” 3rd and 4th Editions.
A Cinderella Story: Sister Jean’s Stardom Shines Light on Catholic Sisters
From a Barack Obama tweet to the BBC, Sister Jean Dolores Schmidt, BVM, the Loyola men’s basketball team chaplain, stole hearts around the world during the NCAA Men’s Division 1 Basketball Tournament where she was immersed in March Madness. CWR member Angie Connolly will guide us through her experience during this Cinderella story, highlighting media relations, social media engagement, and preparing the congregation as well as share some of her favorite moments.
Angie is director of communications for the Sisters of Charity of the Blessed Virgin Mary in Dubuque, Iowa, where she has worked in communications since 1992. She is a founding member of Sisters United News (SUN), a CWR-Best Practice Award winning group recognized in 2007 and 2011 for its immigration reform campaigns, and in 2007 for an online media center. In 2017, SUN was awarded grant money to create “Kindness: Get in the Habit,” a national campaign for CWR members highlighting National Catholic Sisters Week. Angie holds a bachelor’s degree in communications/public relations from the University of Northern Iowa.
Spirituality of Communication
Sister Yolanda Cruz, SSMN
Sister Yolanda Cruz, SSMN will explore the spiritual side of the ministry of communication. Answering to our call of modern evangelists, we seek ways to incorporate the spirituality and charism of congregations into our work as communicators making it an authentic expression of their values and greatest hopes. To remain attuned with the spirituality of communication enables the realization of the mission and its ultimate goal.
Sister Yolanda is a member of the Sisters of Saint Mary of Namur. She served for seven years as Vice Chancellor and Delegate for Women Religious for the Diocese of Fort Worth. She was also diocesan director for the Office of Catechist Formation and Catechesis for Children, and associate vocation director. Her past experience includes working as director of religious education in Texas dioceses, and missionary work in Mexico, the Dominican Republic, and Brazil. Presently, she is on the faculty at the University of Dallas Neuhoff School of Ministry, teaching sacred scripture, pastoral and theology courses.
Paradigm Shift: Communicating Mission and Legacy
Paul Siegfried, communications coordinator for Our Lady of Victory Missionary Sisters in Huntington, Indiana, will share how a paradigm shift with his congregation involves a new way of communicating, both internally and externally.
Paul has been communications coordinator for Our Lady of Victory Missionary Sisters since 2008. A graduate of Purdue University, Paul previously spent 20 years with the Huntington Herald-Press, where he was an award-winning sports editor, photographer and designer.
Communicating Transfers and Mergers
Leah Wand and Therese Horvat
CWR members Leah Wand, mission advancement director for the Sisters
of the Most Precious Blood of O’Fallon, and Therese Horvat, communications director for the Sisters of Charity of Leavenworth, share how they tackled this task and what they learned along the way.
Therese Horvat has worked for the Sisters of Charity of Leavenworth since 2005. When the congregation transitioned sponsorship of its health system to a new entity, Therese was actively involved in the process. Her prior experience includes a position as vice president of communications and planning for a Catholic hospital. She has master’s degrees in business and religious studies. Therese is an Associate of the Sisters of Charity of Leavenworth.
Leah Wand is responsible for communications and development for the Sisters of the Most Precious Blood of O’Fallon. Her previous experience includes handling communications, public relations, event planning, fundraising and economic development for nonprofits. She has also worked in television/media relations. Leah has a bachelor’s degree in communications from Missouri State University.
There’s an App for That! Managing Social Media from the Palm of Your Hand
Father Larry Rice, CSP
Maintaining an active social media presence can seem like keeping a ravenous monster that demands to be fed. We’ll explore some of the best tools to help you up your game.
Three Goals for Digital Fundraising & Marketing: How to Measure the Right Things and Clearly Articulate ROI
Join us for an in-depth look at strategies used to shepherd online likes to offline gifts. Transform social media indicators such as likes, reach, and audience growth into more traditional and measurable metrics that can be used to determine return on investment (ROI) and inspire long-term growth of email subscriptions, volunteers and repeat donors.
Vocation Communication Strategies That Work!
Claire Meyerhoff and Belinda Davis
Reaching out to women contemplating religious life takes more than an occasional jubilarian or obituary post. What intrigues early discerners? What keeps these 18 to 35-year-olds following? What engages them in online dialogue? CWR members Claire Meyerhoff and Belinda Davis share their successes and failures and provide some “rules of engagement” when working with vocation team sisters. Plan for a lively, interactive dialogue.
A career public relations and communications professional, Belinda returned to work with the Daughters of Charity in 2011. With more than 30 years of experience in nonprofit, health care, and government entities, she most enjoys sharing the sisters’ stories about those whom they serve. She holds a BA, cum laude, in communications from Saint Louis University with a minor in French.
Claire handles the websites and social media for the Daughters of Charity and some of their sponsored ministries. She graduated from Butler University in 2015 with a degree in marketing and has been with the Daughters since 2016.