Conference 2021: Presentations

Rethinking Analytics: Responsibly and Ethically Gathering Useful Data

Christina Blust – Jessica Yaeger
Blustery Day Design

Website analytics can feel overwhelming, over-technical, and too complicated. Additionally, many current website analytics strategies can intrude on your visitors’ privacy, require significant ecological resources, and don’t even produce understandable, actionable insights. There is another way! We’ll share a philosophy for thinking about your website analytics that doesn’t require you to be a tech genius or a data scientist or cause unintentional harm to your visitors or the earth. Then we’ll share tips and tools for putting this philosophy into practice. By looking at the whole picture and asking the right questions first, you can use purposeful choices and some creative approaches to find useful, ethical, data-based answers that you can act on.

Christina Blust is a graphic designer, content strategist and web developer. She is the co-founder of Blustery Day Design, a women-owned design & development agency that works with creators, non-profits, and businesses.

Christina graduated from Xavier University in Cincinnati, Ohio, with a degree in Graphic Design with minors in Peace Studies and Spanish. After an AmeriCorps volunteer year on an alpaca farm, she spent a decade in the non-profit sector doing graphic design, photography, writing, and web development. A supporter of open knowledge and open source communities, she is an active contributor to Wikipedia, Wikidata, and other Wikimedia projects. Christina has also been involved in the WordPress community as a WordCamp organizer, notably as design lead for WordCamp US 2017 & 2018.

Christina is also a singer-songwriter who has recorded albums as a solo performer and with various musical projects. With her indie folk band Yearbook Committee, she performed as an official showcasing artist at festivals including South by Southwest (Austin, Texas) and MidPoint Music Festival (Cincinnati, Ohio). She lives with her husband and daughter in Nashville, Tennessee.

Jessica Yaeger is a programmer, project manager, writer and designer. She is the co-founder of Blustery Day Design, a women-owned design & development agency that works with creators, non-profits, and businesses.

Jessica has degrees in Computer Information Systems and Graphic Design from Thomas More College in Crestview Hills, Kentucky. She previously worked for an S&P 500 company for 15 years. There, she was a desktop software and web developer covering the full application lifecycle, as well as a project manager in support of multi-million dollar business initiatives. Jessica has led multicultural teams and excels at facilitating communication between different teams and project stakeholders. She specializes in efficient processes, data organization, and user-focused, well-designed interfaces.

Jessica is also a writer, focusing on topics including empathy, grief, and compassionate responses to injustice. An avid hobby photographer, genealogist, and gardener, she lives with her husband and three sons in Ft. Thomas, Kentucky, where she is involved in local community campaigns and initiatives.

ALSO PRESENTED BY CHRISTINA BLUST/JESSICA YAEGER: Bringing Mission, Justice and Stewardship to Your Website