When considering how to engage donors across generations, demographics, or backgrounds, it is important to remember that every philanthropist is unique. Take the time to understand a donor’s internal motivations and passions. Consider why they give to your organization over others, what they value, what motivates them, and how they desire to engage with your mission. With the “great wealth transfer” upon us, it is important that we take the time to cultivate strong relationships with the next generation of philanthropists.

The November 16 CWR Academy development webinar saw panelists from CCS Fundraising share actionable insights and resources to consider when engaging across generations and how to build closer relationships with Gen Z and Millennials. We explore the current landscape, key trends for engagement, deep dive into the next generation of philanthropists and what makes them unique, and explore actionable steps to consider as you begin to strategically engage this new generation.

All CWR Academy webinars, including this session, are recorded and made available on the CWR member website:


Douglas London – Executive Vice President, CCS Fundraising
Doug London has been with CCS for more than eight years and in fundraising for his entire professional career. Having grown up in a household where giving back was prioritized, Doug learned at a young age the power and value that philanthropy can have in communities around the world. Today, he brings forward this same philosophy to his children and continues to be driven by the ability to make a positive impact through his career.

As a lifelong learner and empathetic leader, Doug believes that every successful partnership starts and ends with mutual learning – providing to his clients strategic, action-oriented counsel and learning just as much in return. He begins every client engagement with the knowledge that the right answers are not immediately known but discovered, believing that the best solutions, recommendations, and path forward are established by building trusting, enduring relationships. As an Executive Vice President, Doug leads a variety of partnerships and client engagements across the United States and beyond. His areas of expertise include fundraising planning, leadership and major gift strategy, donor stewardship, volunteer mobilization, and development staff coaching and management. Doug feels it’s a humbling privilege to work alongside such talented minds to accomplish great things through philanthropy.

Outside of his day-to-day role at CCS, Doug is focused on community and charity in his personal life. He is active with the Lake Forest College Alumni Board, the Alzheimer’s Association, Association of Fundraising Professionals (AFP), National Association of Independent Schools, CEEP Network, and the Association Foundation Group. Within CCS, Doug co-founded the PRIDE at CCS Employee Resource Group and serves as its Executive Sponsor. He is also a member of the firm’s DEI Working Group, the Working Parents Community, and provides executive leadership to the Central US Recruitment Committee.

Meghan Davison – Senior Vice President, CCS Fundraising
Since joining the firm in 2012, Meghan has led development assessments, managed key campaigns, and executed campaign planning studies for institutions in the healthcare, higher education, civic, social service, and faith-based sectors. She loves partnering with her clients to find new and innovative ways to meet their extraordinary goals. Meghan grounds each of her engagements with quantitative and qualitative analysis to inform the best path forward and is committed to thinking deeply about each client’s needs and developing tailored solutions.

Meghan holds a Bachelor of Arts from the College of William and Mary and a Master of Arts from Cornell University. She grew up in Kansas City and now lives in Chicago with her family.