| 1.1: Building the Framework of a Strategic Communication Plan |
May 3 |
May 17: 2 ET / 11 PT |
| 1.2: Setting and Achieving Goals and Measuring Success |
May 17 |
May 31: 2 ET / 11 PT |
| 1.3: Targeting Audiences |
May 30 |
June 13: 2 ET / 11 PT |
| Module 2: Campaign Planning |
Recording Available as of |
Live Online Class |
| 2.1: Creating an Editorial Calendar |
June 13 |
June 27: 2 ET / 11 PT |
| 2.2: Content Creating and Messaging |
June 27 |
July 11: 2 ET / 11 PT |
| 2.3: Getting Engagement Outside of Your Channels |
July – Date TBD |
July 24-28: Date/Time TBD |
| Module 3: Evaluation/Metrics/Analytics |
Recording Available as of |
Live Online Class |
| 3.1: Analytics and What You Do with Them |
July – Date TBD |
August 7-11: Date/Time TBD |
| 3.2: Focus Groups and Surveys |
August – Date TBD |
August 21-25: Date/Time TBD |
| 3.3: Guided Workshop/Peer Review of Strategic Communcation Plan |
[Live session only] |
September 7: 2 ET / 11 PT |
