Conference 2021: Presentations

Next Generation of Donors: Motivating Millennials to Give Now

Chessie Hayes – Nick Kulik

How prepared is your fundraising program to engage the next generation of donors? Millennials are currently the nation’s largest living adult generation. With immigration adding more numbers to this group than any other, the Millennial population is projected to peak in 2036 at 76.2 million. In this session, you will learn Millennials’ impact on giving and actionable ways to engage the next generation of donors in your fundraising efforts.

Chessie (Biggam) Hayes, MPA, CFRE, Development Director for Meritan, has been an active member of the fundraising community and creates thoughtful, strategic plans to enhance donor engagement. She received the award for AFP International Outstanding Young Professionals, Memphis’ Top 20 Under 30, and Greater Memphis Chamber’s Young Memphis Class of 2020 award. She serves as the Membership Chair for AFP Memphis and on the Emerging Leaders Initiative, Membership Division, and Editorial Committee for AFP Global. She also serves as the Vice-President for the Grant Professional Association of the Mid-South. Chessie enjoys focusing on fundraising trends for young professionals working the fundraising sector as well as millennial giving.

Nick Kulik, MLW, CFRE is the Chief Donor Engagement Officer for the Findlay-Hancock County Community Foundation. He is an active member of the fundraising community serving on a variety of local and global Association of Fundraising Professional (AFP) committees, including the AFP Global Board. He is a recipient of the AFP International Outstanding Young Professional Award and Pi Kappa Phi National Fraternity’s Thirty Under 30 award.

ALSO PRESENTED BY CHESSIE HAYES: 7 Deadly Sins of Fundraising and Other Ethical Dilemmas