Pitching the Story of Women Religious
Catholic women religious have good stories to tell – so how do you get them told? Whether you are an experienced public relations professional, or new to the role of communications for a congregation, you’ll benefit from this session on how best to pitch your story, avoid pitfalls and make the encounter a pleasant one for the sisters, yourself and the reporter. Learn (or revisit) best practices for news releases, the art of timing and how to prepare the sisters and others for interviews. Hear about trend stories and how the congregation you represent can be included, and how to make best use of GSR’s “Community News” venue and other features. While GSR focuses solely on sisters, much of what is discussed during this session could be applied to other media as well – but why it’s advantageous to get your story told in GSR first.
Gail DeGeorge became editor of Global Sisters Report in January 2016. This position, which Gail considers one of the best jobs in journalism, melds her experience in international reporting, her passion for storytelling and her Catholic faith. She spent much of her career as a reporter or editor focusing on economic, business and labor market issues for global media companies (Bloomberg News, BusinessWeek) and regional publications (The Miami Herald, South Florida Sun-Sentinel.) She taught eighth grade and Confirmation classes for more than 10 years at parishes in South Florida and Silver Spring, Maryland, helped revitalize the Rosary Guild ministry at St. Bonaventure in Davie, Florida, and has served on parish councils and numerous parish activities.