Conference 2021: Presentations

The Process-Driven Annual Fund

Ron Rescigno – Sue Rescigno

If you are looking for a blueprint for annual fund success, this presentation is for you. Join Ron and Sue Rescigno as they guide you through the necessary steps it takes to create a comprehensive annual fund program that provides its donors and prospects with a continuous flow of communication throughout any given year. They will provide you with the tools you need to implement a revenue-generating machine for your annual fund. You will learn how the process the Rescigno’s have developed, when followed, results in a thriving annual fund that includes more new donors, better donor retention and more major gift prospects than ever before.

Ron and Sue Rescigno have spent close to 30 years working with nonprofits nationwide ronhelping them to create and improve their annual fund programs. They believe the annual fund is the foundation of any comprehensive development program and they have created a process to strategically build the annual fund so that it runs like a well-oiled machine.

In February of 2021, Ron’s new book, The Process-Driven Annual Fund, was published. The book explains how the process he and Sue have developed, when followed, results in a thriving annual fund that includes more new donors, better donor retention and more major gift prospects than ever before.