WEBINAR: Is direct mail still effective? Yes! Many non-profits are developing alternative annual fundraising methods, but a combination of old-fashioned direct mail letters and digital communication have a 28% higher conversion rate according to Nonprofit Source.

In this CWR Academy webinar, we discuss and review the strategies of effective direct mail campaigns that include messaging, segmentation, timing, acknowledgement letters, and budget. We also walk through setting up a detailed direct mail campaign including reviewing strategic segmentation and the anatomy of an effective direct mail letter. The overall program is designed for large and small development shops and for those just getting started or those who want to evaluate their direct mail program and decrease cost while increasing response rates.

Like all CWR Academy webinars, this session was recorded and will be made made available on the CWR member website after the live event:


Marcia Wallander
Chief Mission Advancement Officer, Felician Sisters of North America (Beaver Falls, PA)

Marcia has more than twenty-five years of development and marketing experience at small and large non-profits, including Children’s Hospital of Pittsburgh, Carnegie Mellon University and Family House, as well as Catholic organizations including Carlow University, Vincentian Collaborative System and the Felician Sisters of North America. She has extensive experience in creating and managing nonprofit budgets, writing and implementing strategic plans and conducting detailed analysis to successfully exceed short and long-term goals. Marcia has managed direct mail programs that have increased revenue and response rates significantly while decreasing mailing costs. She will discuss best practices, strategic analysis, budget and share written examples that will help to increase your direct mail program.

Jennifer Brandlon
Director of Communications, Sisters of the Holy Names of Jesus and Mary (Marylhust, OR)