Schedule

STRATEGIC COMMUNICATIONS CERTIFICATE PRESENTED BY CWR ACADEMY
STRATEGIC COMMUNICATIONS CERTIFICATE PRESENTED BY CWR ACADEMY 
Module 1: Introduction to Strategic CommunicationsRecording Available as ofLive Online Class
1.1: Building the Framework of a Strategic Communication PlanMay 3May 17: 2 ET / 11 PT
1.2: Setting and Achieving Goals and Measuring SuccessMay 17May 31: 2 ET / 11 PT
1.3: Targeting AudiencesMay 30June 13: 2 ET / 11 PT
Module 2: Campaign PlanningRecording Available as of Live Online Class
2.1: Creating an Editorial CalendarJune 13June 27: 2 ET / 11 PT
2.2: Content Creating and MessagingJune 27July 11: 2 ET / 11 PT
2.3: Getting Engagement Outside of Your ChannelsJuly – Date TBDJuly 24-28: Date/Time TBD
Module 3: Evaluation/Metrics/AnalyticsRecording Available as of Live Online Class
3.1: Analytics and What You Do with ThemJuly – Date TBDAugust 7-11: Date/Time TBD
3.2: Focus Groups and SurveysAugust – Date TBDAugust 21-25: Date/Time TBD
3.3: Guided Workshop/Peer Review of Strategic Communcation Plan[Live session only]September 7: 2 ET / 11 PT