1.1: Building the Framework of a Strategic Communication Plan | May 3 | May 17: 2 ET / 11 PT |
1.2: Setting and Achieving Goals and Measuring Success | May 17 | May 31: 2 ET / 11 PT |
1.3: Targeting Audiences | May 30 | June 13: 2 ET / 11 PT |
Module 2: Campaign Planning | Recording Available as of | Live Online Class |
2.1: Creating an Editorial Calendar | June 13 | June 27: 2 ET / 11 PT |
2.2: Content Creating and Messaging | June 27 | July 11: 2 ET / 11 PT |
2.3: Getting Engagement Outside of Your Channels | July – Date TBD | July 24-28: Date/Time TBD |
Module 3: Evaluation/Metrics/Analytics | Recording Available as of | Live Online Class |
3.1: Analytics and What You Do with Them | July – Date TBD | August 7-11: Date/Time TBD |
3.2: Focus Groups and Surveys | August – Date TBD | August 21-25: Date/Time TBD |
3.3: Guided Workshop/Peer Review of Strategic Communcation Plan | [Live session only] | September 7: 2 ET / 11 PT |